Content Marketing is a type of marketing that involves the creation and sharing useful appropriate and regular online material that is intended to stimulate interest, from customers, in its products or services. It helps make a sale, gives authority and credibility which are all contributing factors to prospects wanting to buy from you.
A successful content marketing strategy has these 5 golden rules:
- Identify the purpose of your content
- Write in a friendly tone
- Use your personality and voice
- Make your content easy to read
- Plan your content
1. Identify the purpose of your content
Your purpose could be to drive traffic to a web page, enhance your website search engine optimization, to generate income, boost your credibility and authority or collect email opt-ins. Which ever it is, it should be very clear and concise.
Once the purpose is identified, find ways to relay it in your content. For example, for driving traffic to a web page, links are used. However these links are put at the end of a descriptive or informative piece and should be relevant in relation to the website attached.
2. Write in a friendly tone
There are many types of writing modes employed in different situations. In this situation, friendly tone is used. It refers to informal type of writing. This gives a reader the impression that whatever is written is specifically for him/her. Hence breeding a closeness between the reader and writer.
You can also break grammar rule only when there is a dire need for it.
3. Use your personality and voice
These two help you develop and strengthen your brand. There will be a personal touch to every content that will be part of your brand. People will be able to identify with that and as a result win you more customers.
Your content should mirror whats inside. If you are funny, include it in your content. Let the target audience feel like they know you well. Just to confirm, research the writers you like and read their articles. Learn something from how they write.
4. Make your content easy to read
Simple formatting is always the best for content marketing. The content should be short and informative. Use of underlined, bold or bullet words help in showing the important message and key points. However, they should be used sparingly so as to retain their importance.
Don’t use abbreviations and if so make sure you explain the meaning. The main point is to make your content readable for everyone.
5. Plan your content
Planning helps you channel most of your efforts into good use. Planning methods can be very different but should have the same outcome. It includes; sales and marketing strategies, determining your key words and the topic, deciding when you are going to publish it and where and integrating your content into traffic generation.
Marketing in a business brings about the most success. Great marketing can sell an average product but poor marketing can’t sell a great product.