Is it Worth Using Hashtags on Instagram?

Is it Worth Using Hashtags on Instagram?

Hashtags may have gotten their first real fame on Twitter where the frenzy began  but they have spread to virtually all major social media platforms today, especially Instagram. Using hashtags on Instagram can help improve interaction on your posts while proving effective for your business’ publicity. However, for best results, you need to learn the ropes.

At a glance, hashtags make it easy for you to target users who share the interest you seek to promote. Simply put, more people than normal will react to your posts if they carry hashtags as these hashtags will draw their attention to the clauses or terms bearing the tags. Research shows that Instagram posts with proper hashtags have 12% more engagement than others. But we must first understand how they work.

How Do Instagram Hashtags Work?

When you add a hashtag in front of a word, you have made that word eligible to show up whenever anyone searches for that word. For instance, a post that ends with the hashtag #DonaldTrump will be displayed in the search results when an Instagram user searches for the name. As a result, it is important to properly use these tags on virtually all of your posts.

Proper usage of hashtags on Instagram includes tagging the right words. If you made a post about the recent goals scored by Cristiano Ronaldo in a recent La Liga match; it will not be wise to tag the names of the venue, referee, coach; or the words “soccer”, “goal” and “penalty”. Better tags would be #CristianoRonaldo, #LionelMessi, LaLiga. This is because both soccer stars are perceived career rivals who are always compared to each other. Hence, Instagram users that are interested in Lionel Messi are often interested in Cristiano Ronaldo. The same can be said about lover of La Liga.

Again, you need keep your chosen keywords as short as possible. It is common sense that users are more likely to search for “Madonna” than “Latest news about Madonna”. There must be no spaces or punctuation signs between the words or letters that make up the term as this would interrupt the proper functioning of the hashtag. Above all, it is important to use words that are popular among Instagram users or the ones they are likely to use.

Choosing the Best Hashtags For Instagram

As you may have already guessed, you are getting nowhere by using random hashtags every time and everywhere on Instagram. You need to not only choose those that are relevant to your niche, but choose the best performing ones in your niche.

To do this, consider:

  • Sampling various popular hashtags in your niche
  • Testing them so as to pick the best performing ones.
  • Observing the hashtags your competitor uses.
  • Subscribing to software/applications that generate tag ideas eg TagOMatic.


Hashtags are not dead, yet. What is often perceived as its death is the failure to use it properly on social media. A common trick many Instagram experts use is to create a suitable hashtag for every new event that occurs or use the ones that have been created each time they make posts concerning that event. This improves the chances of getting seen by users following that event. Additionally, you need to observe other fast-growing hashtags related to the given event, and use them too.


If you master the simple Instagram tagging techniques briefly discussed in this article, you will be able to tap into the power of traffic of Instagram’s over 700 million monthly users.