Generating leads for your business can be a difficult task, especially if you have a new business. Thankfully, the process of lead generation can be made simpler if you utilize the internet to your advantage. The best way to do this is to design a squeeze page or a landing page for your new business.
The goal of a squeeze page is to capture email addressed of your future clients so that you can establish a channel for marketing with them. The design and content of your squeeze page are essential in making sure that the visitor is willing to give you his/her email information.
Most people use some online ads to drive traffic to their lead page or squeeze page. Sure, paid traffic is good, but what about all that free traffic that Google can send your way? Nothing beats free, right?
So, if you are ready to get in on that sweet Google action, you have to make sure that you are doing certain things right. Your lead page needs to be visible to search engines and offer enough value so that the search engines rank it consistently on top.
Here are some tips to make this happen. Are you ready? Here we go!
1. Pay attention to keywords
Keywords are the backbone of Search Engine Optimization (SEO). Your audience is going to find you using keywords, and it is essential that you rank high for those specific keywords. Make sure that you invest time and energy in finding relevant, low competition keywords and optimize the copy on your landing page accordingly.
2. Use your keywords in titles
Formatting the copy on your squeeze page is very important for SEO. Make sure you are using appropriate headings and titles and use your keywords in the titles of the transcript. Search engines are designed to place more importance to headings and titles. So, if your keyword is in the title, it is more likely to be ranked higher.
3. Use keywords in URLs
It goes without saying that if the URL of your landing page contains your keyword, it will get more attention from the search engines. That said, your URL needs to be concise and easy to read as well. So, don’t go overboard just to cram some keywords. Use the keywords that fit naturally.
4. Use Alt tags in images on your squeeze page
The bots that search engines employ can’t see pictures. So, when you have a page that is image heavy, the search bot things of it as a blank page and moves on. Hence it is important to let the search bot know that an image exists on your page. To do this, make sure that you are using descriptive Alt tags on your pictures. The more detailed description, the better.
5. Catch people’s attention
It is crucial that the text on your landing page grabs people’s attention. One of the best ways to do this is by using catchy and witty headlines. As you might be aware that when you are on the internet, you tend to read things that are in bold and in a larger font. So, make sure that the headlines invite your reader to read further.
6. Pay attention to links within your landing page
If you want your readers to click through a link on your page, make sure that you use contextual keywords to highlight the link. Rather than saying “click here”, hyperlink to a word or phrase. People know where to click if they see a hyperlink.
7. Keep mobile devices in mind
Most people use their mobile devices to browse the internet. If your landing page is not optimized to be viewed on a smaller screen, no one will want to read it, let alone subscribe it. Make sure you are using a layout that can adapt to different screen sizes. In other words, make sure that your squeeze page is responsive. Search engines also love pages that are responsive compared to those that are static.
Free, organic traffic is always better than paid traffic. You want people to land on your page naturally and designing a great landing page that is optimized for search engines can just do that.