If you’re looking to build awareness for your brand using image-based social networks, then say “Hi” to your business’s new friend, Pinterest. One common mistake business owners make is to assume that Facebook and Twitter are the be-all and end-all of social media marketing tools. But did you know that pins can generate engagement over 100x more than regular tweets?
In the last few years we’ve seen a 27% increase in Pinterest accounts of Fortune 500 companies (including Apple, Wall-Mart, and Exxon Mobile), which is another hint that your business should be tapping into this resource of over 80 million (U.S.) monthly users.
So after you’ve joined this platform, how do you get your pins to send you quality, targeted traffic? We have a list of expert tips to turn your pins into traffic magnets.
Just one quick perusal of Pinterest and its perfectly clear this is a visual website. So with such a heavy emphasis on the visual impact, quality images are the cornerstone of your pins. Since 80% of active Pinterest users are on mobile devices, the most attractive images are ones that are tall and slim. Your strategy should include creating images that are tall and vertical as opposed to short, squat images that fail to capture your attention.
Add text to images
Statistics show that images with text overlay attract more likes, re-pins and shares. In order to drive engagement with your pins, add a simple, funny, clever, or cute text overlay that captures your message.
Include pin descriptions in your posts
Each time you prepare an image to post, make sure that you also write a description that contains keywords and phrases that are relevant to your business or niche. The keywords are what drive people to your pins so take time with this and organize your pins to appeal to (and capture) a specific audience.
The best time to pin
Based on your target’s particular habits, you will find that there’s a good time and a bad time to post your pins. Start by doing some research into your target’s browsing habits and check for optimal posting times to be able to get their attention. Ideally, the best time to post is between 2PM-4PM EST, and 8PM-1AM EST, and recommends posting on Saturday mornings to get more engagement.
Use hashtags in pin descriptions
Pinterest uses these hashtags to classify items on the website. In addition, Pinterest’s search engine uses hashtags when displaying results for specific search phrases. Do you want access to receptive, targeted traffic? One way to increase the quality of traffic to your website is to place the right keywords into your descriptions so that Pinterest recognizes what your pins are about and sends the right audience your way.
Make it easy to pin content from your website
You can use online tools to simplify and speed up the process of posting content on Pinterest. A Pin It button or a WordPress plugin can be used. They are simple and effective. There’s also a mobile app to help you post pictures directly to Pinterest.
Remember, its one thing to make a nice pin, but it’s a different process to get it seen and shared by masses of people. Optimize your pins to increase chances of people finding you.