Online advertising is a multi-billion-dollar industry, and one of the biggest advertising platforms on the internet is Google. If you want to make some money online, partnering up with Google to publish content with ads is perhaps one of the easiest ways. You see, Google gets revenue from advertisers to place their ads on Google’s content network. If you have content, (i.e., a blog or a website), Google will pay you a fraction of the ad revenue in exchange for you placing an ad within your content. All this is done through an excellent program run by Google called AdSense. Sounds pretty easy, right? So, let’s find out how you can make this happen.
Things that you need to get going
The first thing that you need to have is a blog or a website that has content. Now, the kind of material also matters. You need a site that has content that is helpful to the visitors of the site. You need the website to be in good standing and the content fresh.
What did you say? You don’t have a website? No problem! You can get a website up and running in less than an hour even if you have no idea how to do it. There are a ton of online services that will help to get your website started in no time. If you want, you can also seek professional help. There are a ton of people who will design a great site for you in no time.
The best thing about Google’s AdSense is that your website does not need to be a huge one with hundreds of pages either. Even if you have a small site with a few articles published on it, you can get approved by AdSense as long as the content complies with their terms of service.
To get your website approved, all you need to do is log into Google AdSense using your Google credentials and submit your site. Don’t worry; the process is straightforward and intuitive. You should get approval notice within a couple of days.
What to do after approval?
So, you applied to the AdSense program and got your website approved. What’s next? Well, now the fun part begins. Once approved, you can create ads within the AdSense dashboard. You can choose between picture, text or a combination of both for your ads. Once the ads are created, all you need to do is copy the code of the ad and place it on your website. Just like that, your site now displays advertisements that are relevant to your post.
Once the visitor comes to your site and he/she clicks on the ad, you get a commission from Google. Now, the trick is to make sure that people who are visiting your site click the ads. For that, you can increase the number of pages on your site, place multiple ads and also experiment with the position of the ads on the page. You can even play around with the layout of the ad, the color scheme and invite people to click through.
If you have more than one website, you can use the same AdSense account to manage them both. The more sites you have, the better the chances of your visitors clicking through your ads.
Mistakes to avoid while using AdSense
If the traffic that is coming to your site is not targeted, you are not going to have people clicking your ads. So, the biggest thing to avoid is to have a highly untargeted traffic. Sure, you can use social media to drive traffic to your website, but the best traffic is the one that you can generate through search engines. These are the people who have searched for your keywords and looking for content like yours. They are more likely to stay on your website, read articles and click ads.
So, publishing relevant content that people are searching for is the best way to generate a targeted traffic that will click your ads and make you money.