Email marketing is one of the most successful online marketing strategies that has stood the test of time. What makes email marketing so successful is the fact that people still widely use email as their favored means of communication. Most people check their email often and read most of their email. An email is still regarded as personal correspondence, and people generally tend to see properly designed email marketing campaigns in a good light.
However, email marketing can be a double-edged sword. When someone hands you their email, they are willing to take a chance on your services or products, and if you don’t stay at the top of your game, your subscribers can feel betrayed. Hence, it is crucial that whenever you send out an email to your subscribers, it should add value to their lives in some way or the other.
If your emails are mundane and boring, people soon are not going to open them making the whole campaign a total disaster. The emails that you send out need to be engaging and entertaining so that your subscribers want to open them and can’t wait for the next one to arrive in their inbox. But making your email message creative and engaging requires work. That said, it is not that difficult to make your email messages fun to read and relatable.
Here are seven tips to make your email pop and improve subscriber engagement.
1. Try to personalize your messages
It is vital that every email that you send is personally addressed to the subscriber. People will relate to your message only if you address them by their name. A generic ‘dear valued customer’ just doesn’t cut it. That said, tread lightly on making personal connections in your email campaigns. Getting too personal can creep some people out just as fast as not putting their name in the email. So, make the message personal but not too much!
2. Pay attention to the subject line
Most of your subscribers will decide whether they want to read your email based solely on the subject line. Just ask yourself a question, if you were on the receiving end, would you have opened an email with this subject line? If the answer is в ‘no’ you might want to work on it a bit. Make sure that your subject line has a hook to entice the subscriber to open the message.
3. Take advantage of social media
Inviting your subscribers to connect with you over multiple social media platforms is a great strategy. Not everyone opens an email they get, but if they see you on various other social channels. Make sure that you invite your email subscribers to like, comment and share your content.
4. Avoid spam emails
The most significant mistake that any email marketer can make is to send an email with useless content. It can be enticing to send out an email just for the sake of keeping up the schedule even if you don’t have anything productive to say but curb that instinct. Always remember, it is okay to not send an email then send one that is worthless.
5. Add value to your customer
It goes without saying that if your emails don’t add any value to your subscriber’s lives, they are pretty much useless. Make sure that you understand that your subscribers time is as valuable as yours and make them feel important. Invest time in coming up with some fascinating topics to cover and develop them to the point that they become valuable.
6. Make sure you use your real name
Using your real name gives a sense of trustworthiness to your email campaign. When a subscriber finds your real name in the email along with your personal social media profile or two, he/she relates to you on a personal level. Staying in the shadows is never a great idea. If you believe in your product or service, then you have nothing to hide, now, do you?
7. Do loads of test runs
There are a lot of things that can go wrong with an email campaign. Your subject lines can be a bit off so can be your time of sending the email. All this can be addressed if you do some in-house testing. Try different strategies and see which one gets you the best response and stick with it.
Another thing to consider- your writing style. Remember, you are not writing a Shakespearean play. You are writing an email, that needs to be easy to read, witty and concise.