When it comes to online business, traffic means money. There’s no other way to put it. And free traffic is the best kind of traffic. Sure, you can buy it – you can buy links, even website visitors, but once you stop paying, the visitors stop coming. Even if you manage to squeeze out a few conversions, you still might not be able to break even in the end. Generating website traffic is absolutely crucial and here are five ways you can do that for free.
1. Create Content
Clearly, the best way to attract visitors is to create high quality content. If you create your own content, search engines will pick up on your website, index it and rank it accordingly. No matter what kind of online business you run, you need to have content on your website. This is what attracts new visitors and ensures your regular clientele keeps coming back. Obviously, you should research the market, as well as keywords to create the best content possible.
2. Outbound Links
It may seem counter-intuitive at a glance, but linking to other websites will help you get traffic to your own website. When you link to a website (not a competitor, unless you want them to make money) you can let its owner know you’ve done so, which could in return prompt them to link to your website. This may not work every time, but it’s definitely something to consider and probably the best possible way to get organic backlinks quickly.
3. Social Media
Every online business needs to have a social media presence. There is no way around that. Facebook, Instagram, Pinterest, Twitter, Google+ – these are the largest social networks and certainly websites you should pay attention to, but it never hurts to look into smaller, less saturated networks. The point is reaching out to your target demographic, directing traffic from your social media profiles to your website and, lastly, profiting from the audience you, yourself, have created.
4. Guest Blogging
This is an old and proven method that’s been around for ages and it’s been around for so long because it works. The safest way to generate website traffic is to assert yourself as an expert. Visit communities, blogs and websites similar to yours, focus on your niche and reach out to your audience by leaving constructive comments or even writing guest posts on related websites. Granted, this takes time and dedication but if you consistently do it, you will get steady, laser-targeted traffic for months even years to come.
5. Video Marketing
We are visual creatures and people tend to share multimedia content a lot more than any other type of content. This is why video marketing can be a great way to gain some competitive advantage and attract new visitors to your website. Create a short, 2-3 minute video and share your presentation online. You don’t have to be a skilled video editor to do this, you can just record what’s on your computer screen using screen capture software. Post the video on social media, spread it everywhere and hope your friends and followers do the same.